I’m Nastassja — the one who creates order in the face of chaos. Otherwise known as the graphic designer and head creative behind New Helvetica, I’m also a well-seasoned (mostly sweet!) web designer and layout artist who loves to connect users to words through intentional design.
Funny story, I became a graphic designer by accident after pursuing a career in the arts. But it’s no coincidence that I’ve stuck around. During my time as an assistant curator in an art gallery, I worked with mentors and artists who encouraged a deep appreciation for different design aesthetics and mediums.
My background in art and history influences my unique approach to visual communication, and over the years, I’ve developed the skills to create designs that are functional, yet emotionally rich. But above all — designs that address the needs of my clients. I’ve been told that I’m the partner who just ‘gets’ them. Luuks!
Some of the projects I’ve had the fortune of working on include layout design for a leading tax journal and catalogues for Everard Read and Michaelis. I love the problem-solving aspect of each creative brief. Mindfulness and deadlines keep me grounded.
A detail-orientated craftswoman who speaks typography and html.
Savours long runs and a good breakfast. Will hustle for shakshuka. Loves work. Loves life. Believes that work-life balance is in the bag.
You have a little bit of information (and idea) overload but you are ready to invest in your business and have clarity on your target audience and your business goals.
You are good with communication, put your thoughts into words well and are able to stick to project timelines.
You understand that a good design takes time, also that impactful designs are not trend-based but grounded, timeless and true to your brand. You resonate with the style and clean approach visible in the work I’ve completed.
I believe in deeply ordered chaos.
Francis Bacon
